Allow privacy-conscious page and link analytics to help USC improve this website. No recordings, typed-field capture or fingerprinting. Records expire after 30 days. Cookie policy
Privacy
Optional analytics stays off until you allow it. Here is exactly what we collect, why, how long we keep it, and how to change your mind.
Last updated October 10, 2026
This policy explains how USC Consulting Group, LLC ("USC") uses browser storage and visitor data on this website. Optional analytics is off until you choose to allow it, and you can change your choice at any time from "Cookie preferences" in the footer.
This policy is a plain-language description of our practices. It is not legal advice and does not replace our Privacy Statement & Terms of Use.
We store your cookie choice, the date you made it and the policy version in your browser so we can respect it on every page. This storage is needed to honor your decision and is not used for advertising.
Signed-in administrators also use secure session storage to keep their account logged in.
If you allow analytics, we create a random session code in your browser. It is not your name, email or device fingerprint. It links the pages you view and the internal links, resources, assessments and contact pages you open during one visit.
We also record the general type of site that referred you (for example a search engine, AI assistant, social network or another website), when your browser reports it, but no longer look up your location or network company from your IP address. We do not store your full IP address in analytics records.
Our own analytics does not use session recordings, keystroke or form-field capture, advertising cookies, cross-site tracking or fingerprinting. Its sessions end after 30 minutes of inactivity or eight hours at most.
If you allow analytics, Leadfeeder also processes visits in its own service to identify visiting companies and may set analytics cookies. It is not loaded before consent or on administrator and sign-in pages. Authorized USC administrators can view Leadfeeder company, approximate visit location and page-visit information in this website’s admin analytics page. These results are read from Leadfeeder and are not automatically linked to our own browser-session records.
HubSpot matching only happens if you have allowed analytics and then separately choose to share your email so we can connect your visit to an existing HubSpot contact record. It is never inferred from your browsing.
When matched, meaningful visit activity (such as resources or assessments you opened) may be added to that contact record as notes so our team can respond to your interests. Contact form submissions you send us are handled under the consent you give on that form.
To understand which content is useful, improve the website, separate human visits from automated traffic, and, only where you have chosen to share your email, follow up in a relevant way. Our legal basis for optional analytics and HubSpot matching is your consent.
Our app’s analytics journeys and events are automatically deleted after 30 days. Leadfeeder cookies and records are governed separately by the retention settings in that service. Activity already added to a HubSpot contact record is kept in our CRM under our normal business retention practices until you ask us to delete it. Your cookie choice stays in your browser until you clear it or change it.
We do not sell your personal information or share it for cross-context behavioral advertising. We use service providers to run this website, identify visiting companies after analytics consent (Leadfeeder), and manage customer relationships (HubSpot). They process data on our behalf under contractual safeguards. Data may be processed in the United States.
Select "Cookie preferences" in the footer and choose "Stop analytics & sharing". Future analytics events and HubSpot synchronization stop immediately for your browser. Records already collected are not erased automatically: analytics data expires within 30 days, and you can ask us to delete HubSpot notes or other data sooner.
Analytics data is visible only to authorized USC administrators, is transmitted over encrypted connections, and is limited to the fields described above.
Depending on where you live, laws such as the EU and UK GDPR and ePrivacy rules, Canadian privacy law, and U.S. state privacy laws (including California) may give you rights to access, correct, delete or obtain a copy of your personal information, to object to or restrict certain processing, to opt out of sale, sharing or targeted advertising, and to complain to a data protection authority. We honor browser Global Privacy Control signals as an opt-out where required by law. We will not discriminate against you for using these rights.
To make a request, email it@usccg.com or call +1 800.888.8872. We may need to verify your identity before acting on a request.
If we materially change how optional data is used, we will update this page and its date, and ask for your choice again where required.
